Assistive Technologies Essay Example | Topics and Well Written Essays - 1250 words

Frankenstein Essays (458 words) - Frankenstein, Romanticism

Frankenstein In the story, Frankenstein, Victor (who is the fundamental character) encounters numerous catastrophes coming about because of the formation of his Monster. One of which the main source, in the long run pushing him to chase down his creation is the blame for which he feels for in a roundabout way being the reason for the passings of his relatives, his lone dear companion (Henry), and the family maid, Justine Moritz. Mary Shelly is noted for having joining her own encounters inside the novel. In class, weve as of now talked about how Mary joined small amounts of data in the story that identified with her own encounters. Despite the fact that discovered numerous likenesses among Victor and Marys encounters, we neglected to talk about the blame that, in my conviction, both Mary and Victor shared for all intents and purpose. Like Victor, a significant number of Marys close family members, companions , and relates past away. From the passings of her three kids, the demise of her organic mother, her spouses expired first wife, and the demise of her relative, Fanny (who ended her own life), Mary too had numerous catastrophes happen in her life. Nonetheless, in class we neglected to make reference to if Mary, similar to Victor, felt in any capacity liable for any of these catastrophes that happened in the event that she felt any blame. An ideal model would be Percys first spouse Harriet, who executed herself (likely in light of the fact that she couldnt exposed the way that her better half left her for another lady Mary). Another would be the passing of her three kids (who she could have felt some blame, being that she was continually voyaging rather then being available consistently to tend for them, or possibly not playing it safe that a hopeful mother should take). I unequivocally accept that Mary and Vic tor shared a comparative blame; Victor made a beast and Mary took Percy from Harriet just as gave nonattendance in her home. It is very much acknowledged that Mary composed numerous pieces to Frankenstein as imagery to what went on in her life just as what was happening in history at the time she composed it. I accept that she proceeded to incorporate not just occasions, and portrayals of her numerous movements in the Eastern Hemisphere, yet additionally joined her sentiments and feelings also (for this situation, her blame is only one of them). Once more, Frankenstein isn't just a gothic story of frightfulness, but at the same time is a story of imagery, representative of a modern period in history just as the terrible life that Mary had experienced previously and, what I accept, she would amusingly come to experience a long time after her book was distributed. Thus this is an incredible subject for conversation. Book Reports

Audiobooks for Beginners

Audiobooks for Beginners This was the year that I discovered the audiobook. I had not been a fan before this year, but then I realized that I spent too much time on the road listening to music that I just did not like. I wanted to be reading instead. I got an Audible account, made a few false starts, and then settled in to listen to A Discovery of Witches.   It was a great experience, and it made me want more.   I started looking for books to listen to that I might not get around to reading otherwise. That was in May. Now that I have 19 audiobooks under my belt, I feel equipped to make a few recommendations.   Consider this my guide for the uninitiated. The Thirteenth Tale Written by Diane Setterfield, Narrated by Bianca Amato and Jill Tanner I am not alone when I say that this is one of my favorite audiobooks. At a time when I was starting to lose interest in the whole thing, this book got my attention. I am not sure what it was, exactly.   Both the quality of the writing and the production value are very high.  Setterfield has written a story with great depth and emotion. It is as well-developed a mystery as I have read in a very long time.   While I am sure I would have enjoyed it in print, it was the narration of Amato and Tanner that really brought the story to life. I spent more than one afternoon sitting in my car long after I had pulled into my parking space, just so I could listen a little longer. The Graveyard Book Written and Narrated by Neil Gaiman Gaiman is one of the rare authors who does the narration for many of his own novels, which, in his case makes sense.   He is as talented a narrator as he is an author. He brings life to this story in a way that only he can â€" especially since it takes place in a graveyard. I was quite impressed with how Gaiman chose to bring life to his characters and how much attention he paid to the detail. I could hear the changes in Bod’s voice as he grows up, as well as the distinct accents of the many different characters. I had never before considered a graveyard a warm and inviting place. Gaiman’s convinced me otherwise. People of the Book Written by Geraldine Brooks, Narrated by Edwina Wren This audiobook is a perfect blend of the storytelling that I loved so much in The Thirteenth Tale and the characterization that made The Graveyard Book so engaging. There is just one narrator at work, but she succeeds in bringing to life a whole cast of characters, ranging in age, gender, nationality, and time period. Fortunately, the material is as rich and complex as the performance that brings it to life. Brooks has written a story that was meant to be read out loud, and Wren was more than equal to the task. This should give you something to do with that Audible membership you got in your stocking. _______________________ Cassandra Neace teaches college students how to write essays and blogs about books and book-related goodness at  Indie Reader Houston. Follow her on  Twitter:  @CassandraNeace

The Benefits Of The Diet - 770 Words

Have you gone through all the reviews of popular shakes in the market, yet you still feel unsatisfied with the available information? Do you wish you could get something more hands-on to help you finally make a decision? If you answered yes to any of these questions, read on to find out what the solution to your predicament is. To see is to believe and sometimes having an experience of your own is much better than reading about someone else’s. There are so many brands in the market which claim to possess the qualities of a magic bullet. In order to access all the benefits that the best meal replacement shakes for weight loss have to offer, you must separate the wheat from the chaff. How do you do that? By testing of course First things†¦show more content†¦It works by suppressing your appetite with the help of fiber which also keeps you full longer so you don’t have to eat in between meals. It contains low sugar content as well as a blend of minerals and vitamins that are beneficial in increasing the body’s metabolism, a key recipe for weight loss. The best part is that each bag has a three-year shelf life and it comes with a 30-day money back guarantee.  · Vega One It can be used in a variety of ways depending on your preferences. Vega one can be used to make your favorite shake by simply mixing it with juice or water, blending it with your favorite smoothie, or baking with it by swapping a portion of flour with the powder. Even better, is that it is made from non-GMO plant-based ingredients that promise to serve up a galore of nutritional value. The presence of probiotics in this shake further cements Vega One’s agenda of providing your body with what it needs to achieve health and fitness goals. By regularly consuming probiotics, your gut system gets to improve and flourish, which translates to a better digestive and immune system. Vega One comes in a variety of flavors such as; vanilla Chai, Chocolate, Berry, Natural, French Vanilla, Mocha, Coconut Almond and finally, Unsweetened Natural.  · Ideal Shake Slendesta, an ingredient extracted from potatoShow MoreRelatedThe Benefits Of An Organic Diet1510 Words   |  7 Pages The Benefits of an Organic Diet In the last 15 years there has been a steady rise in consumer demand and preference for organic food. Organic foods are now available in nearly three out of four conventional grocery stores. If you cannot find what you are looking for at a conventional grocery store, there are also grocery stores that are dedicated primarily to eating an organic diet. The organic food market has been on a growth trend since 2000. Organic and natural foods are the fastest-growingRead MoreBenefits Of A Gluten Free Diet809 Words   |  4 PagesPeople that are recovering from addiction often try to promote better health with unique diets. The increasingly popular gluten-free diet is just one of them. This diet, originally a way to treat the immune disease Celiac disease, has become one of the most popular (and controversial) diets on the market. Trying to eat a gluten-free diet in drug rehabilitation is a noble goal, but it can be tricky. However, if you have Celiac disease, you obviously are going to have to learn how to live withoutRead More The Benefits of the Atkins Diet Essay839 Words   |  4 PagesThe Benefits of the Atkins Diet The Atkins diet has been attacked in recent years and been accused of being a fad diet that does not successfully cause weight loss and is the causes of health problems. The most criticized area of the Atkins diet is the seemingly unlimited amount of fat and meat that is allowed within the diet. This unconventional method of weight loss is the center of the animosity towards the Atkins diet. Though this diet may not be the best method of weight loss forRead MoreBenefits Of Low Carb Diets972 Words   |  4 Pagesbroccoli for dinner? For years it seems low carb/high protein diets, such as The Atkins Diet, have been a trendy fad to help people lose weight quickly and to help manage people with Type 2 Diabetes. However, low carb diets have proven to have hidden truths, such as, unwanted side effects, physical health problems, and lack of long term sustainability. The number one reason many people jump on the trendy low carbohydrate (carbs) diet is to lose weight. In the 1970’s, Dr. Atkins found that by drasticallyRead MoreHealth Benefits Of A Free Diet1142 Words   |  5 PagesMany people say they are â€Å"going Gluten- Free†. This means that the person is transitioning to a diet where they do not eat gluten. By doing this, they are excluding wheat, barley, rye and possibly oats from their diet. Gluten is a protein that is not crucial to being an overall healthy person. (4) The Gluten- Free Diet was created for those who have medical reasons to not eat gluten. Medical reasons could be celiac disease, wheat allergies, gluten sensitivity, dermatitis herpetiformis, ataxia andRead MoreBenefits Of A Plant-Based Diet1094 Words   |  5 PagesThis is why a plant-based diet may be perfect for you. Not only are plants much lower in sodium than animal products and processed foods, but they contain these vital minerals. Natural, Plant-Based Foods for Lower Blood Pressure 1. White beans. White beans include navy beans, cannellini beans (white kidney beans), and Great Northern beans. One cup of navy beans contains 10% of your daily value of potassium, and 26% magnesium. Check labels on bags and cans, because some varieties provideRead MoreEssay on The Benefits of a Vegetarian Diet905 Words   |  4 PagesThe Advantages of a Vegetarian Diet Having a healthy dietary method can reduce the chances of receiving many health diseases. These health diseases include obesity, heart disease, and cancer. By consuming certain foods and nutrients in one’s diet the risk factors for these health diseases can be reduced. A healthy dietary method that is beneficial to reducing and/or improving these health diseases is the vegetarian diet. The vegetarian diet follows a dietary pattern that is characterizedRead MoreThe Benefits of a Gluten-Free Diet2019 Words   |  8 PagesThe Benefits of a Gluten-Free Diet The word gluten comes from the Latin word glutin, meaning glue (Merriam-Webster). Gluten is a protein that is found in wheat and most other cereal grains, it gives dough and other produces their cohesiveness. It is very important to society, because without it, traditional baking would not be possible. The chainlike gluten molecules form an elastic network that traps gas and makes the dough expand (Keis). In other words, it is what makes brownies and other bakedRead MoreBenefits Of A Healthy Diet Essay2284 Words   |  10 Pagesclosely linked to physical health. It is more important to maintain oral health now than ever. Fortunately, there are many inexpensive techniques to keep teeth healthy and prevent expensive dental set backs. Start with a healthy diet. Soda is very acidic. So acidic that even diet soda will cause tooth decay. Keep soda and sweetened drinks to a minimum, not more than one or two glasses of soda in a week. Do not drink milk or eat snacks at night after brushing. Only eat sticky sweets close to meal timesRead MoreBenefits And Drawbacks Of Vegan Diets897 Words   |  4 PagesRUNNING HEAD: BENEFITS AND DRAWBACKS OF VEGANISM 2 Food sourcing over the past few years has been a growing trend in North America, specifically, veganism. Vegan diets are becoming increasingly more popular amongst the population. Some people say that they eat a vegan diet because they do not believe that eating animal products is ethical. Others believe that a vegan diet has astronomical health benefits and that animal products actually do more harm than good for an individual’s health. However

Feminism, The Advocacy Of Women s Rights On The Grounds...

Feminism Paige Pflueger â€Å"Feminism by definition, is the advocacy of women’s rights on the grounds of political, social, and economic equality to men (google).† However, there are many different kinds of feminism. Feminists disagree what feminism consists of and what exactly should be done about it; there are many controversial arguments on what it means to be a woman or a man and what political implications each gender has or shouldn’t have. So what seems to be the dominant ideology or perception of feminism? Modern American feminist history is split into three time periods, or â€Å"waves†, each with slightly different ideas based on prior actions. The first-wave of feminism in the nineteenth and early twentieth centuries focused on overturning legal inequalities, particularly women’s suffrage. Second-wave of feminism (1960s - 1980s) broadened debate to include cultural inequalities, gender norms, and the role of women in society. Third-wave feminis m (1990s - 2000s) refers to diverse strains of feminist activity seen as both a continuation of the second wave and a response to its perceived failures. The first-wave in the nineteenth and early twentieth century, feminists were focused to achieve women’s suffrage, female education rights, better working conditions, and abolition of gender double standards. Women’s suffrage was the women’s right to vote. Some prominent leaders of that time, such as Susan B. Anthony joined the ranks of those trying to obtain the right toShow MoreRelatedFeminism And Equality Between Men And Women956 Words   |  4 PagesFeminism and Equality Between Men and Women Feminism, the advocacy of women’s rights on the grounds of political, social, and economic equality to men (Webster’s Thesaurus Dictionary). Feminist seek to find impartiality between the genders, in not only the work force, but many different aspects of their lives. Feminist are spectated to be individuals who believe in female domination, and that is not precise. Feminist believe that women and men should be treated equal to each other, neither sexRead MoreThe Discovery Of A Radical Movement995 Words   |  4 Pagescalled feminism has left a huge influence in my life. Feminism, or the women’s movement, is the advocacy of women’s rights on the grounds of political, social, and economic equality to men. Before feminism, my life was full of body negativity and ignorance of the patriarchal society, but after a major breakthrough I became an equal rights advocate and an open minded person which progressed my human capital. Before encountering the feminist movement, my self-esteem and the awareness of women s oppressionRead MoreFeminism Is For Everyone By Bell Hook958 Words   |  4 Pages Feminism is for everyone bell hook is a famous feminist author who wrote the book â€Å"Feminism Is For Everybody† hooks attempt to create a quick, simple start on feminist history, theory, and politics to the masses who receive a misinformation, misunderstood, and maligned version of the feminist movement. Hooks says â€Å"To understand feminism it implies one has to necessarily understand sexism†.We define feminism as the advocacy of women s rights on the grounds of political, social, and economicRead MoreWomen s Rights On The Grounds Of Political, Social, And Economic Equality1052 Words   |  5 PagesWhy Postmodern Feminism is Irrelevant in Westernized America The definition of feminism is (according to Google.com) noun the advocacy of women s rights on the grounds of political, social, and economic equality to men. Now what does this mean? This means that women deserve to be treated the same as men because we are on grounds that â€Å"women are inferior to men† in other words â€Å"men have it better off than women†. This is not only wrong but it is a movement for something doesn’t exist and fightsRead MoreFeminism : Women s Rights On The Grounds Of Political, Social, And Economic Equality897 Words   |  4 PagesIn the play Trifles, feminism is portrayed by the female characters in the book as well as the male characters. Feminism is defined as: the advocacy of women s rights on the grounds of political, social, and economic equality to men (â€Å"Feminism†). The female characters are represented in a way that highlights the best characteristics of females, which in turn gives the reader or viewer a strong sense of feminism. The male characters in the book such as: the police officers and the husband show malesRead MoreFeminism, The Advocacy Of Women s Rights On Th e Grounds Of Political, Social, And Economic Equality1391 Words   |  6 PagesFeminism, a word defined as, â€Å"the advocacy of women s rights on the grounds of political, social, and economic equality to men,† a word that provokes strong feelings of either support or strong hate. (Webster) The people who do agree with feminism claim that it has helped them with their experiences of oppression because they are female, while others argue that it is against men and promotes hostility. While many argue over what feminism really means, the reputation feminism receives from peopleRead MoreFeminism : Women s Rights On The Grounds Of Political, Social, And Economic Equality1507 Words   |  7 PagesFeminism has been around as long as women have been. Feminism according to google is the advocacy of women s rights on the grounds of political, social, and economic equality to men. So it is basically women wanting to be treated equally. The history of feminism is pretty sketch considering how it was never called feminism until america got a hold of it. But never the less there are definite matriarchal influences throughout the history of the world. A couple of asian cultures were based off ofRead MoreHenrik Ibsen s A Doll s House1302 Words   |  6 Pages A Doll s House by Norwegian playwright Henrik Ibsen is a play about the story of Nora Helmer, a childish woman who once borrowed money from a worker named Krogstad for the sole purpose of saving the life of her husband, Torvald Helmer. Her husband treated her like a child throughout their entire marriage due to his gender superiority and due to this treatment she leaves him at the end of the play. Most people view Nora Helmer as a feminist heroine due to her ability to stand up and break free fromRead MoreThe Historical Development Of Feminism1452 Words   |  6 Pagesdevelopment of feminism. We will focus on how race, class, gender, etc. have changed over time a nd how these social variables play a role in the feminist movement. In addition, we will look at a number of sources including Sheryl Sandberg’s controversial view on feminism and what feminism means in regards to the sources. Lastly, we will examine the role of both male and female feminists. What exactly is feminism? According to the Urban dictionary, feminism is defined as â€Å"the advocacy of women s rights on theRead MoreWomen s Rights On The Grounds Of Political, Social, And Economic Equality1988 Words   |  8 PagesFeminism; the advocacy of women s rights on the grounds of political, social, and economic equality to men. The definition behind this popular and vastly spreading word has been twisted and manipulated to for the social standings of almost every society in existence. The truth behind the â€Å"Big Bad F-Word† is hidden and unknown to many people, gaining its spot as one of the most hated words in the English language. Although many may deny the need for women’s rights movements, gender inequality has

3 Basic Programming Languages Free Essays

There are three basic types of programming languages. These languages are machine, assembly, and high-level languages. Machine language is just a sequence of zeroes and ones. We will write a custom essay sample on 3 Basic Programming Languages or any similar topic only for you Order Now Different combinations of zeroes and ones mean different things and sends different instruction to the computer. An advantage of this is that this is the only language that a computer can understand directly. However a fallback is that this is not very easy for humans to be able to either read it or write it. It will be hard to get any developers to utilize this language. This is the reason why most will use one of the other two. Assembly language is the oldest form of non-machine language. It is a symbolic representation of machine language. It typically uses a one to one correspondence between the two. Another program called an assembler will translate it into machine language. Since assembly language uses easy to recognize codes, it makes it a lot easier for people to understand. When it comes to the program and how it relates to the computer processing and memory usage, the program will typically be stored in non-volatile memory until it is requested. Upon request it will then be loaded into random access memory (RAM). Once it is loaded into the RAM it then can be accessed by the central processing unit (CPU). It will then execute instructions until terminated. Termination can either be by user or it can be due to software or hardware error. High-level languages will typically contain commonly used English words and phrases, thus removing a lot of the symbols and structure that is required at a lower level programming. There are several advantages to high-level languages vs machine or assembly. Typically if a program is written on one computer it can easily be modified to work on another computer. Also a single instruction written in a high level language will typically translate into several instructions in machine language. Now a disadvantage is that these high level programming languages are typically less powerful and less efficient than assembly languages. They also need to be translated into machine language before their instructions can be understood and carried out. Now there is several different high level programming languages out there. Why are there so many? I think there are so many for a few different reasons. One reason is to take advantage of hardware improvements that have been made over the years. Another is just to make it simpler for programmers. The easier that a language is to learn the better the opportunity is to attract talent. When developing a program, you need to first have a problem to solve. There is a cycle that is referred to as the program development cycle. This cycle has been developed as it is a model that can be repeated across the board to maximize success. The cycle has 7 basic steps. These steps are Define the problem Outline the solution Develop the outline into an algorithm Then test the algorithm Code the algorithm Run the program on the computer Document and maintain the program Now when coming up with the design for your program, you will need to have on hand some people to give input. Having the customer on hand to provide some of that input would be advantageous. Software Engineers, as well as testing engineers will need to be giving input as well as the project manager. How to cite 3 Basic Programming Languages, Essay examples

Promotional Strategy for Best Clothing

Introduction The aim of this report is to investigate and provide the Best Clothing Company with the most effective promotional strategy for introducing female leather jackets/coats, which is a new product, into the market.Advertising We will write a custom essay sample on Promotional Strategy for Best Clothing specifically for you for only $16.05 $11/page Learn More Best Clothing is a small business located in Nottingham, United Kingdom, which mainly manufactures and sells women clothes. Best Clothing currently plans to introduce a leather jacket/coat for women into the highly competitive UK market. The clothing market in the United Kingdom is perceived to be very competitive; with most of the clothing companies being large-scale, they can easily lower the prices of their clothes to take control of the market. For Best Clothing to successfully launch the new product, it must employ an effective promotional strategy. This report provides an exclusive des cription of the aspects Best Clothing needs to consider to launch the new clothing product into the market. The report describes the project rationale; campaign audience profile; campaign objectives; campaign idea; creative execution, marketing, and communication strategies; and how the success of the campaign will be measured. Project Selection and Rationale The aim of the promotional strategy described in this report is to assist Best Clothing to successfully introduce the new leather jacket/coat for women into the market. There are a number of challenges that Best Clothing needs to consider before it plans to launch the new product.Advertising Looking for essay on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More For instance, the UK market for clothes currently experiences stiff competition, which could make it difficult for Best Clothing to get into the market with the new product, given that it is a small-scale busine ss. These are some of the problems and challenges that Best Clothing needs to put into consideration when designing the promotional strategy for the new product. The most effective way by which Best Clothing can introduce the new product into the market is by creating consumer awareness about the product. Such awareness can be created through the implementation of an integrated marketing communication strategy that uses the internet, support media, advertising, public relations, sales promotion, and direct marketing. An integration communication strategy that uses all of these communication modes can enable the company to reach all the target consumers for this particular product (Smith Zook, 2011). Campaign Audience Profile It is recommended that a company should determine its target market before the business embarks on the promotional strategy to reach the customers with its products. Targeting marketing is an equivalent of target promotion. It is difficult to try to sell to the general market; such a move is considered a waste of time and resources. In such a scenario, it becomes difficult for the business to identify the potential customers for its products.Advertising We will write a custom essay sample on Promotional Strategy for Best Clothing specifically for you for only $16.05 $11/page Learn More The closer a business is to its target market, the more it is able to reach relevant customers who are interested in its products (Smith Zook, 2011). In case of Best Clothing, the target audience is middle-aged working class women and college female students. The leather jackets are a bit expensive than the ordinary ones and as a result, the target market must comprise individuals with a good source of income or who like a good sense of fashion. The new jackets are meant to make the target consumers feel good and stylish. Best Clothing, having identified the target consumers for the new product, is in a better position to desi gn the most suitable promotional strategy for this group of clients. Another important point as far as the target consumers are concerned is market segmentation. Market segmentation is concerned with characteristics such as demographics, geographic factors, psychographics, and needs and behaviours of the target consumers (Blakeman, 2007). The target consumers consist of female individuals aged between 18 and 30 years. The target clients also include both working individuals and female college students who can afford to purchase the jackets. Best Clothing plans to first introduce the new product to Nottingham markets and the neighbouring towns before going nationwide. This implies that the promotional activity for the new product is only going to cover Nottingham and its environs. Audience Perception/Problem The target audience has a positive perception of Best Clothing since the company has always provided them with the best clothes and shoes. The persons being targeted know the com pany as one of the best places they can shop for clothes.Advertising Looking for essay on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More The company is known for its attractive customer and after-sale services besides the quality wear it provides its customers with. It is speculated that the target audience will continue to have the same perception throughout the entire promotional period. The target consumers are also known as a group of a high lifestyle and which likes to shop for new clothes and shoes. It is a natural behaviour in middle-aged women to want to identify with fashion and new attire since this makes them feel good. The attitude of this audience is best identified with changes in fashion. The middle-aged working women and college female students prefer to spend a larger proportion of their income and resources on purchasing new clothes, especially those that they think are the most fashionable. The three aspects, including consumers’ perception, lifestyle and attitude, are very important elements to be considered when designing an effective promotional strategy for the new leather jacket to be i ntroduced into the market. The marketing communications strategy and tools are going to be designed to reflect the three aspects (Blakeman, 2007). For example, since it is known that the target audience cherishes fashion and likes to purchase clothes that make them feel good, the content of the communication tools will mainly be meant to explain to the target consumers how special the new jacket is and inform them the ways in which it will make them look good and special. Campaign Objectives This promotional campaign is intended to assist Best Clothing to achieve three main objectives: to build awareness for the new jacket, creating interest among the target consumers, and assisting the business to remain competitive in the market. The promotional campaign is intended to assist Best Clothing to create awareness for the new jacket to be introduced into the market. The campaign is going to employ the available communication tools to expose the target customers to the new product. The communication tools may also help the company to capture important information regarding its target customers as they get exposed to the product during the promotion period. The main tools that can be used to capture customer information are sales promotion and advertising. The information can be used as an effective tool in following up the marketing efforts (Shimp, 2010). The promotional campaign is also going to be used to create interest in the new product among the target consumers. The communication tools that are planned to be used in the promotion are effective and can enable the company to create a significant following for the new jacket. Marketing scholars argue that an effective promotional campaign can help to increase consumer traffic to the company outlets. The interest can also be created by moving the target consumers to experience the new product (Shimp, 2010). During the promotional period, the consumers may be allowed to try the new product at a lower cost to ena ble them to experience it before they make a decision to purchase it. This is intended to motivate a large number of the target consumers to try the product. Lastly, the promotional campaign is meant to assist Best Clothing to remain competitive in the market by capturing a significant proportion of the clothing market in Nottingham and in the adjacent towns. The promotional tools may also be used to induce the existing customers of Best Clothing to purchase the new product. Some of the sales promotion devices that can be used to achieve this objective include discount coupons and persistent persuasion. It is predicted that with an intense promotional campaign, a significant number of the existing customers of Best Clothing will be easily convinced to try the new product, which will be introduced into the market (Shimp, 2010). Campaign Idea and Slogan The main idea that is going to be used to drive the planned promotional campaign is ‘It Is Different, It Is the Best.’ I t is believed that the target audience comprises individuals who are more cautious about their looks than anything else. For that reason, it is predicted that by assuring them that they will look smart, feel good and at the same time, protect their bodies from the chilly weather, they will be more willing to purchase the new jacket. There is a high probability that the campaign idea is going to catch the attention of most of the target consumers. The audience, which comprises mainly middle-aged working class women and college students, has a strong passion for clothes, especially those that are the most fashionable. There is a high chance that the campaign idea is going to be an extremely convincing idea, which will make the target audience purchase and try the new product. It is predicted that the idea is going to attract many individuals from the group being targeted to buy the new product as it can help them meet many objectives at the same time. The campaign slogan that is going to be used in the promotional marketing is closed linked to the campaign idea. The slogan, as shown in the visual below, states that ‘Best Clothing, Keeps You Warm, Keeps You Smart, Makes You Feel Great.’ Figure 1: Campaign Slogan It is believed that the slogan is going to assist the promotional marketers to attract the attention of the target audience. The slogan explains a lot about the new female jacket to be introduced to the market. It is written in colourful letters and decorations to catch the attention of the target audience. It is believed that with this slogan, the promotional market of the new product is going to be very effective. Marketing Communication Strategy The main objective of marketing communication tools is to assist a company to create awareness of its background, its position in the market and the products and services it offers. A communication strategy is said to be effective if it can address both the company’s immediate problem and i ts future needs (Chitty, 2011). There are a number of communication tools that Best Clothing can use to promote the new product. Some of the tools include: the internet, sales promotions, and advertising (Pickton Broderick, 2005). However, to obtain the best results, the company should adopt a combination of multiple communication tools. Consequently, the proposed promotional campaign is going to apply a combination of the internet, advertising, sale promotion, direct marketing, public relations, and support media. Internet The internet is one of the most powerful tools that can be used by Best Clothing to inform the target audience about the new product that is about to be introduced into the market. The main internet platforms that can be used in the Best Clothing promotional campaign are websites and social media. Best Clothing should design its website with information regarding the new jacket it plans to introduce into the market. The information should include details such as the price and the benefits that customers will get from obtaining the new product. The pictures of the new jackets should also be included in the website to make the promotion appear realistic (Chitty, 2011). Social media, the second internet platform, is also as effective as coming up with a good website; it can also enable Best Clothing to obtain good results and adequate customer feedback. It is a fact that most of the target consumers are youths, who are the most frequent users of social networks, such as Facebook and Twitter. The main social network that is going to be used in this promotional campaign is Facebook as it cheap and easy to use (Clow Baack, 2005). The marketers are going to create a Facebook page for Best Clothing, where the new product will be promoted. The target customers will then be informed during sales promotions to visit the company’s Facebook page to obtain more details about the new product. The internet is one of the communication tools that ar e going to be used a lot in this promotional campaign. The internet has many benefits when used as a promotional tool or as a marketing tool. Firstly, the internet is cheap and easy to use; secondly, it reaches a large number of the target customers at the same time. Thirdly, it is one of the most suitable tools for this case since most of the target consumers are frequent users of the internet, especially social media sites such as Facebook. Lastly, the internet is extremely convenient as the target audience can access the information at any time they wish (Clow Baack, 2005). Advertising Advertising, like the internet, is also an effective marketing tool. There are different types of advertising that a company can use depending on the stage or level in which the product is. The main advertising methods are pioneering, competitive, and comparative advertising. In the case of Best Clothing, the type of the advertising that is going to be used is the pioneering type since the product is new and as a result, it needs to be launched first. Pioneering advertising is intended to stimulate primary demand for the new jackets to be introduced into the market (Paley, 2006). The advertising should be designed in such a way that it provides the target consumers with in-depth information about the benefits of using the jacket. As a result, the pioneering advertising method is going to help Best Clothing to create an interest in the new jacket and increase the awareness of the target audience with regard to its planned introduction. Although advertising is going to help the campaign team to create awareness and increase the interest of the target audience in the new product, the advertising method will not be used as much as the other communication tools. Advertising has a number of shot-comings. Firstly, some of the potential target customers are likely to be put off as the advertisement team attempts to increase their commission through hard core selling. Secondly, the m ethod is likely to leak secrets of Best Clothing to competing companies since there are no measures to guard the leakage of confidential information (Czinkota Ronkainen, 2007). Direct Marketing Direct marketing allows Best Clothing to advertise and market directly to the target audience through both electronic and print media. The direct marketing method is going to focus mainly on the target customers, statistical data obtained from marketing activities, and the reliability of the marketing team. The information dissipated through this marketing tool is going to be based upon a principle of ‘call for action.’ The information will be delivered to the target audience directly (Czinkota Ronkainen, 2007). Figure 2: Direct Marketing Message Direct marketing can provide the marketing team with an opportunity to reach individual members of the target customers as they seek to deliver a particular ‘call to action’ to them. This marketing tool may enable the mar keting agents of Best Clothing to develop a personal relationship with the target audience; consequently, the personal touch could make it easier for the agents to convince the audience to try using the new product (Kumar Phommathed, 2005). Direct marketing is going to be used more in the promotional campaign due to the numerous benefits it has. Direct marketing may enable company to cut down the cost of sending messages to the target consumers since the target market is situated close to the company. Secondly, customer responses in direct marketing can be tracked and are measurable, which makes it easier for the marketing team to gauge the success of the promotional campaign (Doole Lowe, 2008). Sales Promotion Sales promotion is a marketing communication tool that uses special short-term offers and techniques to persuade and convince individual members of a target audience to try a particular product. During sales promotion, the marketers are supposed to offer valuable items to t he customers who accept to purchase the product on promotional terms. Some of the items that are offered mostly, depending on the nature of the product on promotion, include gifts, free samples, vouchers, coupons, discounted prices, and free trips (Jain, 2008). The marketing team, in the case of Best Clothing, is going to offer gifts, such as perfumes, notebooks, vouchers, discounted prices, and mobile phones. The team members, during their sales promotion trips, may tell the target audience that the first 20 customers to purchase product will be given specific gifts and vouchers. They can also tell them that the first 50 buyers will be given a discount that is worth 25% of the marked price of the product. Another strategy that the team may use to persuade the target consumers to try purchasing the product is to tell them that they stand a chance to win beautiful mobile phones at the end of the promotional period. Sales promotion is going to be used more since it is more likely to m ake the target consumers try buying the product. Even though it is quite expensive because of the resources required, sales promotion offers the most effective way of obtaining the consumers’ feedback in the shortest time. The method also provides the marketing team with an opportunity to measure the success of the promotional campaign (Doole Lowe, 2008). Public Relations Public relations, although a lowly perceived promotional tool, is also one of the most effective marketing tools that small companies can use to promote their products. To apply this marketing tool in the promotional campaign for the new product, Best Clothing should first create a good working relationship with its customers, especially the ones who are expected to purchase the new product. There are a number of strategies that Best Clothing can use to develop a good relationship with the target market. The best strategy at the moment is to attract the members of the target market by offering to them gifts , samples and vouchers (Jain, 2008). After that, the customers can then be invited to purchase and try the new product. Although, this method appears to be extremely effective, it is not going to be used a lot since it is complicated and involving. Support Media Support media is equally important in the promotional campaign of the new jacket. Support media is effective and can be used by small companies that wish to enhance their link with their customers. Best Clothing can use support media to reach many members of the target audience since most of them like to visit the media. The marketing team of Best Clothing may be required to create pages for the company on Twitter, YouTube, Myspace, and Google + where details such as price and benefits of the product can be outlined. The support media platforms are going to be used extensively because of their benefits. Firstly, support media is cheap as very few costs are incurred in using it. Secondly, the support media enables the company to reach a larger number of the target clients as most of them are known to use the platforms frequently (Egan, 2007). Measuring Campaign Success The success of this promotional campaign can be measured through a number of strategies. Firstly, the success can be measured by visiting the company’s websites and its pages on the social media to check the number of internet users who normally access its sites. An increase in the number of the target consumers accessing the sites and the pages will mean a success in the campaign. Secondly, the success can also be measured through online surveys in which the respondents, who are mainly members of the target audience, may be asked if they were reached during the campaign period. A significant number of positive responses will indicate a successful promotional campaign (Ferrell Hartline, 2011). Conclusion This report provides an outline of how integrated marketing communication can be used by Best Clothing to promote one of its new products, a women jacket, to the target market. The target market in this case comprises middle-aged working class women and college female students. Best Clothing is a small textile company with its headquarters based in Nottingham, in the United Kingdom. Considering the nature of the company and the characteristics of the target group, the marketing communication tools proposed to be used in the promotional campaign are the internet, advertising, sales promotion, direct marketing, public relations, and support media. The success of the campaign can be measured through visiting the company’s websites and pages on social media, or by conducting an online survey. References Blakeman, R. (2007). Integrated marketing communication: Creative strategy from idea to implementation. Lanham, MD: Rowman Littlefield Publishers. Chitty, W. (2011). Integrated marketing communication. South Melbourne, VC: Cengage Learning. Clow, K. E., Baack, D. (2005). Integrated advertising, promotion and marketing communications. Upper Saddle River, NJ: Pearson Prentice Hall. Czinkota, M., Ronkainen, I. (2007). International marketing. New York, NY: Thompson. Doole, I., Lowe, R. (2008). International marketing strategy: Analysis, development and implementation. 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